View 2 TVCs in this campaign: " Enough " TVC30s &"Confession" TVC30s
|what was i thinking?| A pro-bono TVC campaign for ReachOut Foundation Manila for AIDS Awareness. The thought behind it: if there's something wrong there are people who will help. I weaved the story for 2 of 3 TVCs, in Filipino. Notice in "Enough" the guy says only one word all throughout. He says "Tama na" which in Filipino it means many things - enough, stop, hit, correct. He uses it in many levels of emotion and reaction. "Confession" uses a very common visual handle, a man seemingly talking to a priest of his delicate condition. |the pay-off| It was my first pro-bono project, and the very first time I saw people sweat and have sleepless nights over sheer goodwill.|spotted at| TVC - all major networks in Manila. |outcome|Well received by audience.|agency who used my words & thoughts| McCann Erickson Philippines
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