Watch regional TVC: "Women with Spine" TVC30s
|what was i thinking?| Tri-media campaign. How do you get young women to take their bone health seriously? - By showing them instances that require them inner strength. Precisely. Our tagline reads: Anlene. For Inner Strength. Coming up with a regional campaign was tough stuff, we went through probably 7 rounds of boards. See my sketch for "Meow" above. I also tucked in a doodle of a creative buy we proposed, a sleeve/cover for a woman's magazine: utilising the spine - which holds everything together. |the pay-off| A beautifully executed and very sound campaign for bone health - without using a crackly spine.|spotted at| Tri-media South East Asia. |outcome|The brand is no longer just that brand for old women.|agency who used my words & thoughts| FCB Manila
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