|what was i thinking?| PITCH Material Anti-smoking2005. My thought bubble: no one wants to be preached. So, we tackled it from pretty real issues that smokers are confronted with. Carried it from TVC to ambient.|the pay-off| It was a close-call, we were short-listed. But hey, aren't these very very similar with the campaign that rolled-out? Hmmm. |spotted at| The H P B conference room, in front of a panel of laughing doctors.|outcome| A knowing feeling that I gave it my best.|agency who used my words & thoughts| > >
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