|what was i thinking?|1st of series 4. Done up for Nestle, Bear Brand (Milk) has a huge share of throat in Manila. We were tasked to create a tri-media tactical campaign. The brand was to "Sponsor" scholarship grants. My team said: Let's use the mascot. A spark of genius: utilise them to depict people of great minds. |the pay-off| An unusual drift from typical promo ads that heavily anchored on the brand.|spotted at| TVC, Press, POS, etc. nationwide |outcome| A promo that didn't look and feel like a promo |agency who used my words & thoughts| Publicis Manila
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November 05, 2005
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