DISCOVERY. PureWater "Rain Dance"

|what was i thinking?| Storyboard. Pitch for Discovery Channel's Pure Water Campaign. The brief was simple: tell the world that they have to take clean water seriously. Thus, the incredulous use of adults doing a seemingly childish raindance. |the pay-off| An inter-agency exercise that made people notice my team existed outside milk ads. |spotted at| Well, just routed around Publicis.|outcome| A pin-hole breathing space for pro-bono ads.|agency who used my words & thoughts| Publicis Manila