DISCOVERY. PureWater "Suicide"

|what was i thinking?| Storyboard. Pitch for Discovery Channel's Pure Water Campaign. The brief was simple: tell the world that they have to take clean water seriously. So, we created a story where a woman looks like she's about to commit suicide - sobbing hysterically, she walks to a table topped with bottles of pills and an ominous glass of water. Then, unexpectedly - she shoves the pills aside and gulps the water down heavily. COPY READS: Contaminated water kills. |the pay-off| An inter-agency exercise that made people notice my team existed outside milk ads. |spotted at| Well, just routed around Publicis.|outcome| A pin-hole breathing space for pro-bono ads.|agency who used my words & thoughts| Publicis Manila