|what was i thinking?| Part of 2004HealthyLifestyle Campaign. We needed to remind people that can make a choice on being healthy right that very moment, thus interactive exercises using in-train panels and a TVC that showed them they could integrate exercise in their daily activities. Our tagline read: Fit health into your life -now.|the pay-off| Having used obvious media tools, to "trick" them into doing exercises. |spotted at| Singapore trains & TVs |outcome| A happy client.|agency who used my words & thoughts| > >
Watch the TVC for this campaign now: "Zoe" TVC 30s
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