NESTLE. bb KiteFest TEASER1

|what was i thinking?| Part of teaser print-series. Created for Nestle, Bear Brand (Milk). They held an annual Kite Festival that has been running for ages - and a nationwide following to boot.We were asked to create a "reminder" for that year, saying that the KiteFest is about to happen. We used everyday objects to form into a constellation of a kite, with a subtle headline that read : HAVE YOU SEEN THE SIGNS? |the pay-off| Just one study from the series ran, and that made me happy enough.|spotted at| Manila broad-sheets |outcome| Accounts people who pulled-their hair, rolling their eyes - and a teaser that served its purpose.|agency who used my words & thoughts| Publicis Manila