|what was i thinking?| Wine created for women just starting on the bar-hopping, alcohol-guzzling scene. Wild Vines Wines - tackled all the issues they would have: more flavour less bitter taste; no cork to plug out, and an alcohol content that was easy to drift into. Hence, our series of Press Ads to shush their concerns. |the pay-off| I was the target market, and my ads worked on me.|spotted at| Magazine ads, Philippines. |outcome| A provocative and controversial launch.|agency who used my words & thoughts| Publicis Manila
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